FEATURED EXPERIENCE / GAME & PERFORMANCE MARKETING
Performance Creative
Made to engage.
Performance-minded creative meets hands-on motion design, game storytelling and AI-assisted production.
As Head of UA Creative, I helped bring creative ideas from concept and scripting through asset development, animation, gameplay capture, compositing and delivery across UA, playable creative, ASO and app store channels.
Go Dolliz .
Game marketing / Motion design / Creative advertisingFashion-led game advertising built around character transformations, colorful worlds and short-form visual storytelling.
Role: UA creative production, motion design and advertising creative. Selected video preview.
View Go Dolliz — 6 videos & 3 playable ads ↗Bruno .
AI visual production / Character storytellingCharacter-led creative developed through end-to-end AI visual production, from concept and scripting to visual generation, animation assembly and finishing.
Role: Creative concept, AI visual execution and final production. Selected video preview.
View Bruno — films, ASO & 2 playable ads ↗Super Slime Simulator .
After Effects / Gameplay / CompositingHybrid production combining AI-assisted intros with custom After Effects motion, gameplay capture, editing and compositing.
Role: Concept, motion design, gameplay integration, compositing and final creative production.
View Super Slime — 13 videos & 4 playable ads ↗Creative pipeline.
How ideas become finished campaignsCreative ideation, scripts, visual direction and performance objectives.
AI-assisted assets, design, visual development and prepared gameplay.
After Effects animation, compositing, editing and custom tools.
Format adaptation, production of campaign variants and final assets.